Hey there!

I'm Samantha Peddle

Small town Canadian wife and mama, nature photographer, online business coach, success and marketing expert + lover of a lakeside wooded trail (the more secluded, the better).

Passionate about freedom in all forms, mindset work and staying true to your highest self. Adventurer of our beautiful mama earth and always looking to explore something new with my handsome, undaunting husband, our baby boy and two energetic cats.

My mission is to share proven methods and actionable tips to help you step into your unique power and grow a scalable online biz. The vision is to guide our community out of the "norm" and into lives of abundance, fulfillment and pure independence.

Let’s get to know each other!

From the host of the Self Paid Club Podcast and author of *The SP Blog**...*

1000s

of lives changed through coaching

Multi-6

figures in annual revenue reached

11

years guiding clients to success & fulfillment

14

years in business & marketing

You could say it's in my blood.

With a deep passion for all things business-related and artistic, I live, breathe and sleep entrepreneurship! I might not literally be working at all hours of the night, but my mind always sees the opportunity and the bright side of things, no matter the situation. Coming from a family of entrepreneurs, this makes total sense.

My interest in entrepreneurship and working from home started out with a love of writing and photography, and has since developed into so much more. With over 14 years of experience building my own businesses, I’ve celebrated many successes and learned from even more of my failures.

I've worked with thousands of entrepreneurs on business strategy, including CEOs, corporate and government workers, bestselling authors, retail shop owners, eCommerce stores, online coaches and course creators, travel influencers, freelancers... and now YOU!

Lady Boss Inspirational Home Office Sign

This is what keeps me going.

Just a small town Canadian girl.

Living in Canada, I’ve always been surrounded and inspired by nature’s beauty. I started traveling at a young age with my family and was fortunate enough to discover my love of adventure early on.

My husband Chad and I grew up in the Greater Toronto Area, but after falling in love with the gorgeous landscape of Muskoka (a few hours north of city life) with its rolling rocky hills, freshwater lakes and colorful forests, we moved to a small town in the area. In 2021, we moved cross-country to beautiful Alberta to live near the mountains and prairies for 4 years! Now we’re back in Muskoka, where we can dive off a dock and explore the wilderness every chance we get.

While teaching others how to create the life of their dreams, and currently maintaining my nature photography print shop, I always have something on the go. Not to mention I find it hard to stay in one place for too long, so there's that (hello, aspiring digital nomads - I have a special place in my heart for you).

Juicy Insight from The SP Blog

Overcoming Loss and Rewriting Your Story

Today, we’re discussing how to handle loss as an entrepreneur, with strategies to continue working on your business and showing up for yourself even when it’s the last thing on your mind. ...more

Self Paid Club ,Mindset

July 17, 2025•3 min read

How I Baby-Proofed My Business

Balancing motherhood and growing a successful business is no easy feat. As a seasoned entrepreneur and mom-to-be, I’m sharing the strategies I’ve implemented during the past 9 months of my pregnancy j... ...more

Self Paid Club ,Motherhood

July 09, 2025•2 min read

The Most Underrated Marketing Tool for Entrepreneurs

Having an email list means you’re sending out messages that land in 100% of the inboxes on your list – forcing each person to make a conscious decision whether or not to open your email. With a 97% di... ...more

Self Paid Club ,Marketing

July 02, 2025•4 min read

Samantha Peddle standing in the middle of the Canadian Rocky Mountains

you're invited to the free

3 Days to Freedom Challenge

Join us in mastering the 3 Pillars of Freedom™ to achieve true independence through a balance of all three. It’s a combination of mindset work, business strategy and making big shifts to attain that life-altering state.